How to survive and thrive in a BigCo



Coté

J-Spring · June 4, 2026

Accountablity, Optimizing, The Parking Lot, Optimizing, Outcomes, 360 Review, The Meeting in the Meeting, Socialize the Deck, American Performance Review, Politics, Bureaucracy

The Business Bullshit Dictionary

Coté bio

What a BigCo is & how a BigCo works.

1,000+ people, groups & silos, multiple lines of business.

Money in - money out = profit.

Ha Ha Business!

Two groups: management vs. everyone else.

Pyramid of corporate system - shareholder, C-suite, consultants, middle management, individual contributors

Be your own P&L.

You're a character in the BigCo's story.

Craft & cultivate your character.

Responsibilities, style, visiblity, reputation.

What people say when you're not around.

What do you want them to say?

Be consistent. Change slowly.

Avoid assinging yourself homework.

“It was your idea. Now it's your problemproject.”

Assign homework to test importance.

"Can I get you to look at..."

Date. Requirements. Budget.

Hide out to innovate.

Most BigCos don't actually want innovation.

So hide out.

Barton George with Dell XPS developer laptops

Influence: mentors & champions.

Mentors are good. Champions are the upgrade.

You're a conduit. It runs both ways.

I used to be good at my job. Now I'm just good at PowerPoint.

Mark Cathcart, ~2011.

A .pptx is just a .docx accidentally printed in landscape.

A document on the left vs. the same content rendered as two corporate slides on the right

Show proof with the Eye-chart, Wall of Text, Data Bank

Use metrics to manage and build trust - DevOps / Business / Culture quick-reference Regular DevX surveys drive platform backlogs - 27-question wall-of-text survey

Know and use the house style.

Always have an ask ready.

Columbo - illustration by David Ziggy Greene

I know my price because I developed my identity outside of work, there's a cost that if work cuts into it - if it ever costs me a larger part of my identity and my life I know it's not worth it.

The Good Enough Job, Simone Stolzoff.

Wolf in CIO's Clothing by Tina Nunno Moral Mazes by Robert Jackall

Thanks!

💾 https://cote.io/bigco

🏢 bigco@cote.wtf

 

O'Reilly Video Series on Surviving and Thriving in a BigCo.

The Business Bullshit Dictionary videos.

QR code - talks.cote.io/bigco