Developer Marketing: Do's and Don't's
Submitted to (no venue recorded). Accepted. Given .
This talk was given. See the talk page for slides, the recording, and (usually) a transcript.
Abstract, as submitted
Sets the context for commercial developer tools and then suggests how to market into that difficult area. Namely: be more like open source by building up a community that becomes your sales-force.
This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.