Dealing with industry analysts, for startups
Submitted to HeavyBit. Accepted. Given .
This talk was given. See the talk page for slides, the recording, and (usually) a transcript.
Abstract, as submitted
Recording here: http://cote.io/how-to-deal-with-analysts-for-startups-recorded
If you're a tech startup, you might be curious about these "industry analysts." In this talk (given at HeavyBit), I go over what analysts do, reasons to talk with them, how to give a briefing, and some other tactical advice. While this was geared towards startups, most of the content is for vendors in general.
This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.