We built it, and no one came - How to Market Your Internal Developer Platform
Submitted to CNCF-hosted Co-located Events Europe 2024 on . Still waiting to hear back.
- Level
- Intermediate
- Length
- Presentation: 25 minutes with 1 or 2 speaker(s) presenting on a topic
Abstract, as submitted
You’ve built the perfect platform, but those pesky developers aren’t using it. I’ve hear this story frequently over the years. More than not, it means the platform team is not doing the marketing needed. Branding, t-shirts, platform advocacy, community management, staffing for marketing, and the other basics of a marketing program. I know: you read the word marketing and you feel a little revolted. For a successful platform in a large organization, though, you need it! Thankfully, there are many years of organizations figuring out what platform marketing is and how to do it. This talk will go over what platform and product marketing is and then tactics learned in organizations like Mercedes-Benz, ING, BT, Garmin and others.
This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.
Notes to the CFP reviewers
Not part of the public abstract - this is what the program committee saw and the audience never does.
The presentation above has some Backstage demo'ing in it. I just make slides, so I can't demo anything, so I'd skip that part. Also, that will keep it to 30/35 minutes.