7 Ways to Fail at Building a Platform

Submitted to PlatformCon 2026 (virtual) on . Accepted. Given .

Length
Pre-recorded talk

Abstract, as submitted

Building your own platform seems attractive, but it's a risky proposition. When you build it, you own it, all of it. Based on 10 years of case studies of large organizations, Coté will go over seven risks of building your own platform.

This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.