Selling to Hoodie and the Sticker-Festooned - Building a Developer Relations Program to Win Over Developers as Paying Customers

Submitted to Hosting + Cloud Transformation Summit. Accepted. Given .

Abstract, as submitted

Draft for my talk on developer relations and marketing at #HCTSNA, Oct 6th-8th: http://451events.com/en/hosting-and-cloud-transformation-summit-na

If you want to come, use the code MC200 to get $200 off your registration.

This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.