2025 to 2030: A marketing strategy for Cloud Foundry
Submitted to Cloud Foundry Day North America 2025 on . Accepted. Given .
This talk was given. See the talk page for slides, the recording, and (usually) a transcript.
- Level
- Intermediate
- Length
- Session Presentation (25 minutes)
- Track
- Other
Abstract, as submitted
This talk outlines a marketing plan and suggested goals for the Cloud Foundry community. We know three things: (1) private cloud hosts around 50% of applications - likely more for enterprise workloads; (2) platforms (we dare not say “PaaS”!) are in high demand, experiencing renewed interest thanks to the rise of “platform engineering”; and (3) developers who use Cloud Foundry love it, are more productive, and drive strong outcomes for their organizations.
There’s a window of opportunity to grow awareness and adoption of Cloud Foundry. While I won’t speak to the technical strategy, I have insights on the community and marketing side. Drawing from 20 years in the tech industry - consulting, observing, and working hands-on in these areas - I’ll share my recommendations for how the community can expand its reach and impact.
This is the text that went into the CFP form, kept as submitted - not a later rewrite of it. Talks get retitled and reworked between submission and stage, so what was actually delivered may differ.